Search engine optimization professionals have probably get more info heard of the term known as blackhat SEO. Blackhat SEO entails a collection of strategies utilized to boost a website's or page's ranking in search engine results, but by means that violate the search engines' terms of service.
Basically, blackhat SEO is a quickfire approach that can get your site to the top of search engine rankings quickly. However, these strategies are often seen as manipulative, and search engines like Google would seriously penalize sites found using them.
An infamous blackhat technique is overusing keywords. This means loading a webpage with key terms or numbers with the intent of manipulating a site's ranking in Google search results. They might appear in a list, pile, out of context or in a hidden div.
Creating link farms is another common technique. Here, webpages are tied together in a circular network to improve the rank of all the pages in the chain. However, if a page is linked to from many irrelevant sites, it can also be penalized.
Cloaking is an especially deceptive blackhat method. It refers to different content is presented to search engines than to users, effectively redirecting users to alternate pages aside from their permission.
Despite the risks, why do people use blackhat SEO? The straightforward answer is: for immediate results. These methods give websites the illusion of relevance, boosting them up the search results quickly.
However, the benefit is temporary. Search engines now incorporate complex algorithms which identify these deceptive techniques. Once they're identified, penalties can include decreased rankings or even being removed entirely from the search index.
As a consequence, many websites are embracing white hat SEO strategies. These are techniques that aim to build a website's prominence in legitimate ways. Some examples are creating relevant content that provides valuable information to the reader, optimizing website tags, or creating a positive user experience.
So, while blackhat SEO may appear a quick way to increase your site's visibility, it's a dangerous game to play. It's more advisable to focus whitehat SEO techniques, which improve your website through legal means, consequently providing sustainable success.